dunne Posted November 11, 2013 Report Share Posted November 11, 2013 Hello! I am stuck, and I hope you can share some great advice!I am currently working on my business EE, and I am doubtful how to structure my SWOT. Should I make a table and add points? then discuss it later on or should I make a sub heading for each letter, eg. strength , and then discuss the strength further under the heading? I am going to use the swot to determine the success of a marketing strategy, and for further analysis in a porters generic strategy analysis. I hope you can help me Reply Link to post Share on other sites More sharing options...
Danyon Thomas Posted November 11, 2013 Report Share Posted November 11, 2013 Hi,I did a SWOT for my EE.The way I did it was in paragraph form, with a heading for each thing, choosing one key strength (in saying that I did do 3 strengths, but one of each of the others!) to focus on and analysing it, as by bullet pointing it you don;t get that level of analysis otherwise.I got predicted an A for mine. Here's an example of what I did: OpportunitiesThe acquisition of Formica has provided a potentially powerful opportunity, the developing laminates market in Asia. This is evident as China’s economy was growing at a rate of 9.5% in 2010 (New Zealand Ministry of Foreign Affairs and Trade, 2010). If the LPD is able to exploit this opportunity successfully it could lead to a significant increase in SR. This coupled with Formica’s current production facilities in Asia - as long as these are also expanded to meet the growing demand - should lead to dramatic increases in EBITDA.Hope that helps! Any questions don't be afraid to ask! 2 Reply Link to post Share on other sites More sharing options...
dunne Posted November 12, 2013 Author Report Share Posted November 12, 2013 Thank you soo much!! your answer cleared everything up! if you have time, can you answer one more question? if so, did you refer to the SWOT throughout the essay, or just to give an overview? I am thinking of refering to my swot through my porters generic strategy analysis, but I am afraid of repetition. Reply Link to post Share on other sites More sharing options...
Danyon Thomas Posted November 12, 2013 Report Share Posted November 12, 2013 (edited) Quite alright. I think that should be fine. For example in my SWOT I mentioned the lack of product development (Ansoff Matrix), then later on discussed the Ansoff Matrix. But don't just repeat the same thing each time if you know what I mean, or else you will run out of words! Edited November 12, 2013 by Danyon Thomas Reply Link to post Share on other sites More sharing options...
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