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Is this a good Research Question?


Lucisalz

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I just finished Q1 in the first IB year and I am stuck at deciding my RQ for the EE. Is this a good one or is there anything to improve or add: "To what extent has Nike's endorsement of athletes and celebrities contributed to its global brand recognition and market shares.

I am really passionate about their shoes and clothing, so that is the reason why I came up with something like that.

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On 10/28/2023 at 7:20 AM, Lucisalz said:

I just finished Q1 in the first IB year and I am stuck at deciding my RQ for the EE. Is this a good one or is there anything to improve or add: "To what extent has Nike's endorsement of athletes and celebrities contributed to its global brand recognition and market shares.

I am really passionate about their shoes and clothing, so that is the reason why I came up with something like that.

That seems really interesting, but what kind of sources would you look for? And how would you conduct research or studies on the matter?

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On 11/3/2023 at 10:46 PM, orngjuce said:

I have already found some information about their signing of Michael Jordan an in general of NBA players. There is even a documentary about it but I do not know if I can use it. In general I would be focusing on one or two particular sport, like basketball and football. About the celebrities I’m still unsure about, but I just wanted to give myself a wider range of possibilities to write about. 

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