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Business management EE

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Hey guys, 

Im currently working on my EE in business and my question will focus on Chapter 4 of the Business Syllabus, as I will talk about the use of an omnichannel strategy. In my question, I want to discuss if this will provide the Business with a USP, however Im unsure which analytical tools to use to analyse a USP, so now im thinking of potentially rewording my question and to analyse if it increased sales, attracted new customers, gained a larger customer base, etc. something like this. Can anybody help me with the problem? 

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