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Couldn't use pest or swot analysis for BM IA (SL)?! Class of 2021


rtat

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I have finished my BM IA a few weeks ago. However, when i got back to school, my teacher suddenly said that i couldn't use pest or swot analysis because it is not detailed enough?! Does anyone know this is true? Since my topic question is about market segmentation, and it will be really hard to use other tools. Thank you!

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